Fashion

Adidas Revives Billie Jean King's Iconic Blue Suede Tennis Shoes

André Leon Talley
By André Leon TalleyAug 24, 2026
Read time3 min

Adidas has announced the reintroduction of Billie Jean King's legendary blue suede tennis shoes, first worn during her historic "Battle of the Sexes" match in 1973. This launch coincides with the US Open season, honoring King's pioneering legacy in tennis. The updated design features her portrait on the tongue and special details commemorating her iconic victory, making these previously custom-made sneakers available to the public for the first time.

A Tribute to a Tennis Icon: Billie Jean King's Legacy

In anticipation of the US Open, Adidas is paying homage to tennis legend Billie Jean King by reissuing her iconic blue suede tennis shoes. These sneakers are a direct replica of the custom pair she wore during the pivotal 1973 "Battle of the Sexes" match. King, an unparalleled figure in tennis history, amassed 12 major titles over her distinguished 22-year career, including multiple Wimbledon victories. Her enduring quote, "Pressure is a privilege," emblazoned within the US Open's Arthur Ashe Stadium, continues to inspire athletes globally. The re-release of these shoes not only celebrates her athletic prowess but also her profound impact on sports and gender equality.

The "Battle of the Sexes" remains one of the most defining moments in Billie Jean King's career. Watched by an estimated 90 million people worldwide, the match saw the then-29-year-old King decisively defeat 55-year-old Bobby Riggs in straight sets. This victory was more than just a tennis match; it was a landmark event that significantly boosted the credibility and recognition of women's tennis. Adidas, King's long-standing sponsor, originally crafted a unique pair of blue suede shoes for this occasion, distinct from their existing popular models like the Stan Smith or Gazelle. For over five decades, these custom shoes remained exclusive, never released to the public until now. This reintroduction allows fans and collectors to own a piece of tennis history, celebrating King's monumental achievement and her lasting influence on the sport.

The Reimagined Blue Suede Shoes: Design and Details

Adidas has meticulously recreated Billie Jean King's original blue suede tennis shoes, blending classic aesthetics with contemporary refinements for their inaugural public release. The design retains the essential elements that made the original so distinctive: a vibrant blue suede upper, crisp white stripes, and a durable white rubber sole. These features ensure the shoes maintain their retro charm while offering modern wearability. To further enhance their commemorative value, Adidas has incorporated unique design elements that pay tribute to King's historic 1973 victory.

Among the notable updates, the recreated sneakers feature Billie Jean King's portrait elegantly placed on the tongue, a detail reminiscent of the iconic Stan Smith design. This personalization adds a significant touch, highlighting her legendary status. Furthermore, the shoes include subtle yet meaningful "Easter eggs" on the heels. The left heel is embossed with "1973," marking the year of the momentous "Battle of the Sexes" match, while the right heel proudly displays the final score of the match: 6-4, 6-3, 6-3. These thoughtful additions transform the footwear into a wearable piece of history. The Adidas x Billie Jean King Blue Suede Shoes are now available for purchase at $110 through adidas.com and select retailers, offering fans a unique opportunity to celebrate a true sports pioneer.

André Leon Talley
authorBy André Leon Talley

Former creative director and editor-at-large at Vogue, a towering and influential figure in fashion journalism.

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