Watch
Bremont Unveils Exclusive HMAF Watch Collection Honoring British Armed Forces

Bremont, a distinguished British watchmaker, has once again showcased its deep-rooted connection with the UK's armed forces by launching an exclusive collection. This new series, known as HMAF (His Majesty's Armed Forces), builds upon a unique partnership forged in 2019, allowing Bremont to officially integrate the esteemed insignia of the Royal Navy, British Army, and Royal Air Force into its designs. This collaboration underscores the brand's dedication to crafting robust and reliable timepieces, perfectly suited for military personnel and specialized units globally. The latest HMAF trilogy comprises three distinct watches, each representing a crucial domain: the Terra Nova for land, the Supermarine for sea, and the Altitude Date for air, affirming Bremont's status as a premier provider of military-approved horological instruments.
Bremont's HMAF Collection: A Tribute to British Valor and Precision
In 2019, a significant milestone was reached for British watchmaker Bremont when it secured the prestigious authorization to utilize the emblems and heraldic badges of the Ministry of Defence's three primary armed services: the Royal Navy, the British Army, and the Royal Air Force. This unique privilege, a testament to Bremont's reputation for crafting durable pilot and military-grade watches, has culminated in the release of a new HMAF collection. This trilogy, unveiled in a limited series, features models dedicated to each branch, available as a set of 50 commemorative boxes or as individual pieces, each restricted to 300 units.
The HMAF Terra Nova 40.5mm Date, representing the British Army, draws inspiration from early 20th-century military field watches. Its robust 40.5mm stainless steel case, measuring 11.11mm thick, boasts 100m water resistance and an oversized crown. The dial features a distinctive caramel gradient with a 'California' layout, combining Arabic and Roman numerals for exceptional readability. Super-LumiNova ensures clear visibility, complemented by the Army's heraldic badge at 9 o'clock and a date window at 3 o'clock. Powered by the BB54 automatic movement, based on the Sellita SW200-1, it offers a 41-hour power reserve. This model is available on a steel bracelet for EUR 4,000 or a tan nubuck strap for EUR 3,700.
For the Royal Navy, the HMAF Supermarine 40mm Date emerges with a refined 40mm steel case, 12mm in height, and a 300m water resistance rating. Its ultra-matte grey treatment mirrors the dark tones of naval vessels, featuring a matching grey ceramic unidirectional bezel. The light grey gradient dial is adorned with blue-emitting Super-LumiNova on its indices and hands, with the Royal Navy's heraldic badge prominently displayed at 6 o'clock and a date window at 3 o'clock. This timepiece is driven by the BB64, a Sellita SW300-1A movement, providing an extended 56-hour power reserve. It comes paired with a grey leather strap and is priced at EUR 4,750.
The HMAF Altitude 39mm Date, dedicated to the Royal Air Force, maintains Bremont's signature Trip-Tick case. This 39mm steel case, with a thickness of 11.19mm, is finished with a durable matte Cerakote midnight bronze coating and a black DLC-coated barrel. The matte black dial features beige accents, paying homage to Bremont's long-standing collaboration with Martin-Baker, an ejection seat manufacturer. Details like the stripy ripcord pattern around the date window at 3 o'clock and on the seconds hand's counterweight are distinctive. Beige Super-LumiNova ensures a blue glow in low light, with the RAF insignia at 6 o'clock. Water-resistant to 100m, its sapphire crystal caseback reveals the three HMAF heraldic badges. Powered by the BB14-AH automatic movement, based on the La Joux-Perret G100, it boasts a substantial 68-hour power reserve. This model is presented on a light brown nubuck leather strap and retails for EUR 5,150.
The introduction of the HMAF collection by Bremont is more than just a product launch; it's a profound statement about heritage, precision, and national pride. Each timepiece, meticulously crafted and adorned with the revered emblems of the British Armed Forces, serves as a wearable tribute to the dedication and bravery of servicemen and women. This initiative not only strengthens Bremont's brand identity as a purveyor of high-performance watches but also reinforces the deep-seated respect and admiration for military service that resonates within the United Kingdom. For enthusiasts and collectors, these limited-edition pieces offer a unique opportunity to own a fragment of military history, exquisitely translated into a sophisticated timekeeping instrument.
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