Sales News
DCA and IJO Join Forces for Enhanced Gemstone Sales Training
Elevating Gemstone Sales: A Collaborative Masterclass
Introducing the Gemstone Live Sales Power Session
The Diamond Council of America (DCA), a non-profit entity dedicated to providing accessible and high-quality distance education for the jewelry industry, is partnering with the esteemed Independent Jewelers Organization (IJO). This collaboration will feature a dynamic two-hour Gemstone Live Sales Power Session. This intensive workshop is designed for attendees of the IJO Colorado Springs Conference, taking place at the elegant Broadmoor Resort from February 28 to March 3, 2026.
Unlocking Confidence in Colored Gemstone Sales
The Gemstone Live session is a fast-paced, immersive experience crafted to significantly boost participants' confidence in marketing and selling colored gemstones. Attendees will master effective communication strategies to articulate the beauty, rarity, and value of gemstones in a manner that captivates customers. The curriculum emphasizes transforming product features into compelling benefits and adeptly addressing common customer queries and objections. Led by Roxana Langloss on behalf of DCA, this session provides a practical preview of the extensive DCA Gemstone Sales Course, offering immediate, actionable techniques and laying the groundwork for deeper, more specialized sales training.
A Renewed Commitment to Professional Education
Annie Doresca, President & CEO of DCA, expressed enthusiasm for presenting this Gemstone Live session at IJO. She highlighted DCA's reinvigorated commitment to delivering top-tier, affordable distance learning. Doresca noted that this interactive course will offer jewelers valuable insights into DCA's Colored Gemstone program, which she described as crucial for success in today's evolving retail landscape for gemstones.
Upholding Excellence within the Jewelry Industry
The Independent Jewelers Organization stands as an exclusive collective of retailers, admitting only those jewelers who demonstrate the highest ethical standards and unwavering professional integrity. IJO is committed to fostering growth and development within its global membership through diverse marketing and educational opportunities.
Strengthening Partnerships for Industry Advancement
Sam Larson, IJO Director of Vendor and Partnership Relations, emphasized the organization's pride in reinforcing its alliance with DCA. He underscored the importance of consistently delivering impactful education to IJO members. Larson articulated that when respected entities join forces with a shared vision for excellence and professional enrichment, it not only uplifts their respective memberships but also benefits the entire industry. He conveyed excitement about the future opportunities arising from this strengthened partnership and its anticipated positive influence on independent jewelers across North America.
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