Fashion

Discovering Italy's Hidden Gems: A Journey Beyond the Usual

Anna Wintour
By Anna WintourJul 30, 2026
Read time3 min
Italy, a land renowned for its rich history, artistic masterpieces, and fashionable cities, often sees tourists flocking to its most celebrated locales such as Rome, Florence, and Milan. However, beyond these bustling hubs lies a tapestry of 20 distinct regions, each offering its own unique charm and allure. This narrative invites you on a journey to uncover Italy's less-traveled paths, revealing serene landscapes and authentic cultural experiences that promise a summer holiday unlike any other.

Unveiling Italy's Undiscovered Charms: Your Next Summer Escape Awaits

Embracing the Authenticity of Italy's Diverse Landscapes

Many travelers find themselves drawn to Italy's iconic cities—Rome for its ancient grandeur, Florence for its Renaissance art, and Milan for its fashion-forward pulse. The Italian Riviera, with its chic hotels and artisanal limoncello, also remains a perennial favorite. Yet, the true spirit of Italy, with its dramatic coastlines, towering mountains, and picturesque valleys, extends far beyond these well-trodden paths. The author, having explored 13 of Italy's regions, recounts childhood summers spent in Praia a Mare, a tranquil coastal town in Calabria, a place where time seems to slow, offering a refreshing alternative to the vibrant city life.

Journeying to the Secluded Beauty of Basilicata

Reaching Basilicata, a region often overlooked, requires a degree of adventurous spirit. Accessible by bus, train from major cities like Naples or Rome, or a scenic drive in a charming Fiat Cinque­cento convertible, the journey itself is part of the experience. Maratea, a small town nestled in the province of Potenza at Basilicata's southernmost tip, promises breathtaking vistas of the Tyrrhenian Sea. A highlight is Spiaggia Nera o Cala Jannita, a black sand beach. Evenings in Maratea come alive at its port, with leisurely strolls through the old town culminating in a scoop of gelato from Emilio's, providing a genuine taste of local life.

The Untamed Allure of Calabria

Just a short drive from Maratea, the wild and mountainous region of Calabria beckons. With three national parks, it's a haven for hikers, while its numerous beachfront rentals offer idyllic spots for relaxation. Following local custom, a week-long stay in Scalea, Praia a Mare, or San Nicola Arcella allows visitors to immerse themselves in the region's tranquil pace and culinary traditions. This area is not for those seeking vibrant dining scenes but rather for an undisturbed retreat. A hidden gem is Arco Magno in San Nicola Arcella, a secluded pebbled cove featuring a natural limestone arch towering above the turquoise Tyrrhenian waters—a cherished spot largely undiscovered by international tourists.

Exploring Piemonte: A Feast for the Senses

Turin, Piemonte's elegant Baroque capital, is a delight year-round, though late summer and early autumn are particularly enchanting, coinciding with la vendemmia, the wine harvest season. This region is home to the esteemed Nebbiolo grape, yielding the world-renowned Barolo and Barbaresco wines. October brings the excitement of white truffle hunting in Alba. Turin serves as an excellent base for exploring Piemonte's verdant, undulating landscapes, with charming towns like Neive, a medieval village, and the biennial cheese festival in Bra offering memorable cultural experiences. Accommodations range from cozy B&Bs to expansive villas, providing a perfect home away from home.

Cultural Richness and Culinary Delights in Turin

Beyond its culinary prowess, Turin offers a treasure trove for art enthusiasts. Visitors can explore Casa Mollino, the former residence of architect Carlo Mollino; Castelo di Rivoli, a contemporary art museum housed in a 17th-century castle; and Fondazione Merz, showcasing Arte Povera works. The city's allure, coupled with the irresistible Gelateria La Romana dal 1947, makes returning to Turin a yearly contemplation for many, encapsulating the deep affection one can develop for Italy's rich and varied offerings.

Anna Wintour
authorBy Anna Wintour

Legendary editor-in-chief of Vogue and global fashion authority.

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