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The Essence of Watchmaking: People, Passion, and Autonomy

By Sep 02, 2026
Read time3 min

The discussion centers on the pivotal elements that contribute to the success and resonance of watch brands: the individuals driving them, their inherent enthusiasm for horology, and the freedom given to local teams to operate effectively. Ahmad Shahriar, a seasoned executive in the watch sector, shares his extensive background, which includes tenures at prestigious houses such as Ulysse Nardin, Blancpain, and Breguet. He emphasizes that the accessibility and dedication of the people behind a brand are paramount, shaping how collectors perceive and connect with timepieces. This personal approach is particularly vital for independent brands, enabling them to forge stronger relationships with enthusiasts and build a loyal community.

A significant portion of the conversation delves into the distinctions between navigating the corporate structures of large luxury conglomerates and the agile environments of independent watchmakers. Shahriar highlights the common pitfalls of distant decision-making and excessive oversight that can occur in large organizations, often hindering local teams' ability to adapt to market nuances. He advocates for empowering regional operations with the autonomy to make informed choices, asserting that an over-reliance on quantitative metrics can overshadow the intrinsic passion and craftsmanship that define the watch industry. The dialogue also touches on the evolving expectations of watch collectors, underscoring the importance of celebrating not only the exquisite products but also the skilled individuals who bring them to life.

Ultimately, the episode reinforces the notion that robust relationships form the bedrock of the watch industry's enduring value. By fostering genuine connections, embracing the zeal for watchmaking, and granting operational independence, brands can cultivate a vibrant ecosystem where collectors feel valued and innovation thrives. This approach ensures that the industry remains dynamic and responsive, continually attracting new admirers while honoring its rich heritage.

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