Watch

Hublot Unveils Fourth Collaboration with Samuel Ross: The Big Bang Unico SR_A

By Jan 19, 2026
Read time3 min

Hublot continues its tradition of innovative collaborations with the debut of its fourth timepiece designed in partnership with Samuel Ross: the Big Bang Unico SR_A. This new release distinguishes itself by offering a more attainable price point than the previous three Big Bang Tourbillon editions, making Ross's signature aesthetic accessible to a wider audience. The timepiece showcases a unique design language, combining a black ceramic case, a skeletonized dial that reveals the intricate HUB1280 movement, and a distinctive structured rubber strap featuring a honeycomb motif. This fusion of avant-garde design and meticulous craftsmanship demonstrates a compelling evolution in the Hublot x Samuel Ross partnership.

The Big Bang Unico SR_A, with its 42mm diameter and 14.5mm thickness, embodies a refined yet bold design. The watch retains the elongated and layered silhouette established in Ross's earlier tourbillon models, now integrated into a more compact and versatile form factor. The skeletonized dial provides an unobstructed view of the in-house HUB1280 automatic flyback chronograph caliber, complete with a silicon escapement and a column wheel prominently displayed. Priced at $31,200 and limited to just 200 pieces, this iteration presents a compelling proposition for collectors seeking a blend of high horology and contemporary design.

This latest collaboration reflects a deliberate move towards expanding the reach of Samuel Ross's design influence within the luxury watch sphere. By transitioning from ultra-exclusive tourbillons to a more accessible Unico model, Hublot and Ross are making a statement about the democratization of high-concept design. While the absence of bold colors, a hallmark of Ross's previous works, might surprise some, it underlines a refined approach focused on structural integrity and subtle detailing. The Big Bang Unico SR_A invites enthusiasts to experience a unique blend of artistry and precision, proving that groundbreaking design can exist across a spectrum of price points.

This collaboration exemplifies the power of creative partnerships to push boundaries and redefine perceptions within the watch industry. It highlights that innovation isn't solely about material extravagance, but also about thoughtful design and strategic accessibility. By making such distinctive pieces available to a broader demographic, the watch world becomes a more vibrant and inclusive space, fostering appreciation for both traditional craftsmanship and modern artistic expression.

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