Fashion

Lola Tung's Style Evolution with Coach

Vivienne Westwood
By Vivienne WestwoodJul 29, 2026
Read time3 min

Lola Tung, acclaimed for her role in "The Summer I Turned Pretty," is currently navigating a period of significant personal and professional growth, particularly evident in her evolving fashion sense. Moving beyond her initial image as a Gen-Z icon, she is now a multifaceted artist exploring diverse aspects of style, from accessories to fragrances. This transformation is highlighted by her new role as Coach's global ambassador, allowing her to integrate more mature and sophisticated elements into her public persona, while still retaining a playful approach to fashion.

Her journey with Coach reflects a natural progression, as she embraces sophisticated accessories like watches and delves into the world of signature scents. Tung's collaboration with the brand also showcases her expanding career, transitioning from a college student cast in a popular series to a sought-after talent in both Hollywood and Broadway. This partnership signifies a harmonious blend of her authentic self with the elevated aesthetic of the brand, illustrating how her style continues to adapt and diversify in exciting ways.

Lola Tung's Refined Aesthetic with Coach

Lola Tung, the rising star from "The Summer I Turned Pretty," is currently experiencing a notable style evolution, moving away from her character's youthful image to embrace a more mature and sophisticated look. This shift is particularly evident in her new role as Coach's global ambassador for eyewear, watches, and fragrance. Tung is now actively exploring refined fashion choices, including wearing watches, a habit influenced by her mother, and searching for a personal signature scent. Her collaboration with Coach allows her to merge a youthful, vibrant approach with elegant accessories, showcasing a balanced and authentic growth in her personal style. This partnership has helped her feel more elevated and polished, contributing to a more comprehensive and sophisticated wardrobe.

As Coach's global ambassador, Lola Tung is actively redefining her public image through her collaboration with the brand. Her journey began with Coach in 2023, transitioning from a college student to a prominent figure in both film and theater. This role has enabled her to experiment with various fashion elements, including timepieces and fragrances, which she once considered outside her comfort zone. Tung describes feeling more sophisticated and elevated, particularly through wearing watches. She appreciates Coach's openness to her evolving style, allowing her to balance the playful, colorful aspects of her Coachtopia association with the more refined nature of watches and eyewear. This flexibility has allowed her to continually try new things and avoid limiting herself to a single aesthetic, proving that growth and authenticity can coexist within a major brand partnership.

From Gen-Z Icon to Multidimensional Artist

Lola Tung's career has blossomed significantly since her breakout role, establishing her as a versatile artist who transcends her initial Gen-Z icon status. Beyond her acting success, she has cultivated a multidimensional career spanning horror thrillers, indie films, Broadway productions, and music videos. Her evolving style, particularly through her partnership with Coach, reflects this broader artistic journey. Tung's engagement with Coach, from promoting their sustainable Coachtopia line to becoming the face of their eyewear, watches, and fragrance collections, underscores her capacity to blend diverse roles with a developing personal aesthetic. This allows her to authentically grow and express herself across different creative platforms, showcasing a balance between her vibrant youth and burgeoning sophistication.

Lola Tung's journey from a beloved television character to a versatile artist is marked by significant career milestones, including a diverse body of work that spans various genres and mediums. Her involvement with Coach has been instrumental in shaping her public image, demonstrating her ability to mature professionally while maintaining a connection to her roots. She has been a key figure in Coach's Gen Z-focused Coachtopia label and has helped bridge the gap between television and fashion through special collaborations. Furthermore, her consistent presence at fashion events and her affinity for iconic accessories, like the Tabby bag, highlight her growing influence in the fashion world. Tung's ability to balance the "young, fun, colorful things" of her past with the "very cool, elevated nature" of her current collaborations illustrates her successful transition into a more sophisticated and enduring artistic presence.

Vivienne Westwood
authorBy Vivienne Westwood

Punk fashion icon and designer known for her activism and rebellious style writings.

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