Split Watches Debuts GMT in the U.S. with Focus on Mental Health Support

Split Watches, a brand previously unknown in the American market, is making its debut in the United States with an innovative GMT timepiece. This launch is not just about a new watch; it's deeply intertwined with the personal narrative of co-founder Edward Margulies, whose journey through mental health struggles and addiction has inspired the brand's philanthropic mission. Each watch sold contributes to providing therapy for young people through a partnership with MusiCares, embodying the brand's commitment to social change alongside horological innovation.

Edward Margulies, a third-generation scion of a distinguished Swiss watch distribution family in the UK, brings a profound personal story to the foundation of Split Watches. Despite a privileged background, he battled significant mental health issues, which, as revealed in a New York Times interview, escalated to a severe fentanyl addiction after being prescribed the drug for deteriorating physical health. His candid account of recovery highlights how his experiences shaped his dual focus on mental well-being and watchmaking. This personal history underscores the brand's dedication to mental health advocacy, making its watches a symbol of hope and support.

The new GMT collection features four distinct models, each named after rivers significant to music history: Delta (Mississippi Delta), Hudson (Hudson River), Rea (River Rea near Birmingham), and Westbourne (Westbourne River). These names reflect the brand's connection to music and culture, further influenced by co-founder Dara Amjadi, a musician turned consultant. All watch cases are crafted from Ceramod+, a proprietary blend of ceramics, polymers, and nylons, offering a unique tactile experience. The watches measure 40mm in diameter and 12.9mm in thickness, complemented by an FKM rubber strap that matches the case's texture.

Powering these GMT watches is the Miyota 9075 automatic movement, which features an independently adjustable hour hand, making it a practical choice for travelers. While the brand refers to it as a "true" GMT, this classification is often debated among enthusiasts, as different GMT functionalities cater to varied preferences. The movement boasts a 42-hour power reserve and operates at 4Hz. Each of the four color variations is produced in a limited edition of 250 pieces, retailing at $980. The core of Split Watches' mission, "Time for Change," ensures that every purchase directly funds one hour of therapy for young individuals via MusiCares, an organization that resonates deeply with the founders' experiences.

The Split GMT offers a compelling package, combining thoughtful design with a meaningful social cause. While personal preferences for watch features and terminologies may vary, the overall quality and purpose behind these timepieces are commendable. The robust build and integrated bracelet-like feel on the wrist enhance the wearing experience, despite a slightly thicker profile than anticipated. The partnership with MusiCares, a charity dedicated to supporting mental health and addiction recovery within the music community, adds significant value and authenticity to the brand's ethos, distinguishing it in a competitive market. It represents a genuine commitment to making a positive impact, beyond just selling watches.