Watch

TAG Heuer Unveils New Formula 1 Automatic Chronograph × Gulf

By Jun 29, 2026
Read time3 min
TAG Heuer is excited to announce a new addition to its acclaimed Formula 1 collection, a special collaboration that fuses high-performance watchmaking with the legendary aesthetics of motorsport. This release marks a significant milestone as it's the first automatic chronograph in the Formula 1 Gulf series, offering enthusiasts a fresh take on an iconic partnership.

Experience Racing Heritage on Your Wrist with the New TAG Heuer Formula 1 Automatic Chronograph × Gulf!

A Tribute to Motorsport's Most Iconic Colors

The world of motorsport is rich with iconic liveries, but few capture the imagination quite like the light blue and marigold of Gulf. This distinctive color scheme, famously seen on legendary vehicles such as the Porsche 917K and Ford GT40, evokes a sense of speed, heritage, and undeniable cool. TAG Heuer, with its deep roots in racing, continues to celebrate this legacy by integrating these beloved colors into its latest timepiece, creating a watch that is both a nod to the past and a statement for the future.

Innovative Design Meets Classic Inspiration

The newly launched Formula 1 Automatic Chronograph × Gulf marries a classic color palette with a thoroughly modern design and advanced materials. The watch features a substantial 44mm case crafted from lightweight, sandblasted Grade 2 titanium, ensuring both durability and comfort. Complementing this is a high-tech forged carbon tachymeter bezel, a contemporary touch that enhances its sporty appeal. This bold construction, while drawing inspiration from racing's golden age, is engineered for today's discerning collector.

The Heart of the Machine: An Automatic Chronograph

Breaking new ground for the Formula 1 Gulf series, this model houses an automatic chronograph movement – the Calibre 16 (based on the Sellita SW500). This 25-jewel movement operates at 28,800 vibrations per hour (4Hz) and offers a 48-hour power reserve, providing reliable and precise timekeeping. While the robust titanium case back features an engraved Gulf logo, it prioritizes a solid, commemorative design over a transparent view of the movement, focusing on the external tribute to the racing legend.

Striking Dial and Robust Bracelet

The watch's dial is a visual spectacle, designed to capture the essence of a high-performance racing machine. It features a black opaline center, framed by a vibrant blue ring, and adorned with the signature blue and orange racing stripes running vertically. The three-register chronograph layout is thoughtfully integrated, and the skeletonized hands add a touch of modern sophistication while maintaining clarity. The piece is completed with a matching sandblasted Grade 2 titanium H-link bracelet, which seamlessly flows from the angular case, enhancing its integrated and cohesive look.

Exclusivity and Presentation

As a limited edition, with only 1,000 pieces available, the TAG Heuer Formula 1 Automatic Chronograph × Gulf is a sought-after item for both watch enthusiasts and fans of motorsport memorabilia. Each watch comes with special packaging designed in the iconic Gulf blue and orange, further emphasizing its unique status. This timepiece is not just a watch; it's a piece of racing history reimagined for the modern era, celebrating a partnership that continues to define cool in the world of speed.

Final Thoughts: A Fusion of Legacy and Modernity

This latest offering from TAG Heuer is a testament to the enduring appeal of the Gulf livery and its profound connection to motorsport. It proves that classic color combinations can thrive on contemporary designs, utilizing cutting-edge materials and automatic movements. Whether you're a long-time admirer of Steve McQueen's racing spirit or a collector of distinctive chronographs, this limited-edition piece offers a unique blend of heritage and innovation, available for €6,300 / US$6,300.

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