Watches of Switzerland Achieves Unprecedented Revenue Growth Driven by Robust US Demand

Soaring Success: A New Era for Luxury Timepieces

Unprecedented Financial Heights: A Year of Record Revenue

Watches of Switzerland, a key player in the luxury watch retail sector, has announced a significant financial milestone, achieving a record-breaking revenue of $2.4 billion (equivalent to 1.8 billion pounds) for the fiscal year 2026. This impressive figure represents a 13 percent increase compared to the previous year, highlighting a period of robust growth and market expansion.

The American Market's Dominance: A Driving Force for Growth

A substantial portion of this growth was attributed to the robust demand from American consumers. Sales in the United States surged by 24 percent, reaching an impressive $1.4 billion, which now accounts for over half of the group's total sales. This strong performance in the U.S. market underscores the increasing appetite for luxury goods among wealthy American shoppers.

Factors Contributing to US Market Expansion

Brian Duffy, CEO of the Watches of Switzerland Group, attributed the heightened sales in the U.S. to a buoyant economic environment, specifically citing rising stock markets and increased property valuations in key American cities such as New York, Las Vegas, and Florida. These economic indicators have created a favorable landscape for ultra-high-net-worth individuals, making them more inclined to invest in luxury items.

Broad-Based Luxury Growth: Watches and Jewelry Shine

Beyond the U.S. market, the brand observed a collective 13 percent increase in revenue from luxury watches across both the U.S. and U.K. markets. High-end jewelry also experienced considerable success, with an 18 percent year-over-year revenue growth. This indicates a strong overall performance in the luxury sector, undeterred by external factors like rising gold prices.

Thriving Secondary Market: Pre-Owned Timepieces Gain Momentum

The secondary market for pre-owned timepieces also saw remarkable growth, with sales climbing by 22 percent compared to the previous year. This surge is consistent with broader trends in the pre-owned luxury watch sector, where prices are on an upward trajectory. Notably, iconic models from brands like Patek Philippe, particularly the Nautilus, are significant contributors to this growth, alongside Rolex watches, whose pre-owned prices have seen a staggering 550 percent increase over the last 15 years.

Looking Ahead: Confidence and Continued Momentum

With such a strong financial performance, Watches of Switzerland is looking forward to the upcoming fiscal year with optimism. Duffy expressed confidence in the company's sustained growth, citing its distinctive business model, leading market position, and the consistent demand for luxury categories. The company anticipates that the fiscal year 2027 could potentially mark another period of record-breaking success.